In 1999 Oberhausen introduced the world's first festival prize for a music video made in Germany - the MuVi Award. The impulse to create this award arose out of the observation that music videos had increasingly managed to emancipate themselves from their purely illustrative and advertising function, transforming themselves into a completely independent form of visualisation.
In 2001, a new MuVi Audience Prize was added on. In the guise of the MuVi Online Award this new prize was announced by the Festival in conjunction with MTV and the entertainment portal, popkomm.de. Since 2002 the MuVi Online Award has been presented in cooperation with Intro und Tracks (ARTE). Each year, the nominated videos can be viewed for one month and users can vote for the best clip.
Today, music videos have proven themselves to be an independent short film genre that even managed to survive the decline of its midwife, music television. The MuVi Award profile has meanwhile been brought into sharper focus: the Short Film Festival is on the lookout for the most exceptional visual form. In its years of existence, the MuVi Award has become a crossroads and forum for directors, labels, the music press and the short film scene - a place both to make discoveries and to be discovered. The Festival sets the actual MuVi Award itself against a background of programs such as the selection of the best MuVi International, which has accompanied the actual award since 1999, retrospectives devoted to individual authors.
Any music video with production or direction located in Germany can be submitted for the MuVi Award competition. An independent committee views all entries and selects about ten candidates for presentation during the Festival. An international jury then chooses the winners from among these nominated works.
Submission deadline for the MuVi Award: 26 February 2018
Contact: Jessica Manstetten
Dj Hell, Dj und producer, Berlin
Marisa Olson, artist, writer and curator, New York
Simon Reynolds, writer, Los Angeles
Members of the MuVi Award Jurys in the last few years were e.o. Karl Bartos, Germany (2004); Antonin de Bemels, Belgium (2015); Christian Fennesz, Austria(2005); Melissa Logan, Germany (2006); John Maybury, Great Britain (2002); Thomas Meinecke, Germany (2003); Daniel Miller, Great Britain (2012); Paul D. Miller, USA (2002); Hans Nieswandt, Germany (2015); Pipilotti Rist, Switzerland (2004); Georg Seeßlen, Germany (2000); Floria Sigismondi, Canada (2003); Sandra Trostel, Germany (2015); Mark Webber, Great Britain(2000).
"I'll never forget how Charles Petit, Karl Bartos and I wrote our award statements, pounding the computer keys with six hands in the middle of the night. There were a few gems among the award winners." Pipilotti Rist, Member of the MuVi-Jury 2004