Why festivals? International style
Film festivals are a universalist project that was associated with the hope of overcoming social particularisation and political division through cultural understanding and artistic progress – through something that concerns everyone. This project has clearly fallen into crisis. With the transformation of film culture and cinema in the last two decades due to the establishment of the internet as a mass medium and the digitalisation and economisation of all areas of life, but also due to the intensification of social distribution struggles, film festivals are simultaneously confronted with numerous new tasks and challenges. The cinema as a venue for film festivals and public discourse has been pushed to the sidelines of society. Identity politics and culturalisation, the translation of political and economic conflicts into standards of lifestyle and world view in the field of culture, are social challenges that have recently affected film festivals in particular in terms of their self-image and mission. At the same time, the economic conditions for film festivals are deteriorating rapidly in the wake of the great pandemic and armed conflicts. Under these changing conditions, the question arises as to what remains of the original self-image of film festivals and whether and how film festivals will still be able to fulfil their mission.
4 May 9:30 a.m. Why festivals? International style
Besides a global ‘International Style’ in which many find themselves reflected, so-called festival films address the need for specific political discourse reclaimed by the audience and confirm narcissistic object choice in the view of self-representation. The basic question is why the International Style was created, what characterises it as a social phenomenon, and whether the topical primacy underestimates aesthetics as a crucial criterion of film art.
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