„Franz Beckenbauers Auswanderung“ – „Panorama“ (ARD) vom 25.4. 1977
Almost everyone can agree on criticism of "modern soccer". Even those who make a good living from it. Perhaps this self-contradiction began in the 1970s. In any case, it can be heard in a report by the political television magazine "Panorama" (ARD) in 1977, in which it discusses Franz Beckenbauer's move to the USA as an "emigration" (!), where he signed up with the New York Cosmos. The eight-minute film begins with footage from Munich's Olympic Stadium, where Beckenbauer played home games with FC Bayern at the time. The news of the player's move to the USA had previously become known. Now the fans are chanting "Swan - you bastard". And one of their banners, which reads "Franz stay with FC", also reads "Swan - the capitalist pig". The criticism is therefore not primarily directed at the player, but at his manager, who - according to the off-camera commentary - has a twenty percent share in Beckenbauer's income. Beckenbauer has his say in the report. He stutters awkwardly about "money as a means of payment", which would previously have been concealed by cuts. "Panorama" is critical of everyone: Beckenbauer, Schwan, the club misnamed "1st FC Bayern Munich", but also the fans. It did not occur to the "Panorama" editorial team that it was television, to which this magazine belongs, that turned soccer into big business and gave a player like Beckenbauer the audiovisual presence that he successfully marketed thanks to Schwan. Nor did it occur to them that "New York Cosmos" belonged to the US media company Warner Bros. via a record company in 1977, which now bears the name Warner Bros. Discovery following various mergers. This company owns the television rights to the Summer Olympics in Paris, which will take place this summer and for which ARD has acquired sub-licenses.
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